Everything your WordPress site needs, from one developer

Both, and the right choice depends on your performance targets and your team's editing needs. For sites where Core Web Vitals matter — WooCommerce stores, landing pages running paid ads, or any site where LCP over 2.5 seconds costs conversions — I build in clean custom PHP with Gutenberg block patterns and ACF custom fields. Page builders (Elementor, Divi, WPBakery) ship 300–500 KB of CSS and JavaScript that your site doesn't need, which directly penalises LCP and INP scores. Where a builder genuinely fits your team's workflow and the performance trade-off is acceptable, I build cleanly in Elementor Pro with a performance-optimised configuration. I'll give you an honest recommendation based on your goals, not on which approach is easier for me. See custom theme development and speed optimisation for more on how this choice affects performance.

Both. There is no minimum project size — many clients start with a single bug fix, a speed audit, or a payment gateway integration and stay for a care plan afterwards. Emergency rescue work is available as a one-off with same-day response for most WordPress emergencies. For very small jobs (a CSS tweak, a single plugin configuration question), I'll tell you honestly if it's something you can handle yourself with a five-minute guide rather than charging for it.

Yes. I work behind the scenes for design agencies, marketing agencies and web studios under NDA, communicate in your tone and branding, and deliver to your client timelines — so you can offer senior WordPress development without the cost and management overhead of hiring in-house. White-label work covers the full service range: custom theme builds, WooCommerce stores, performance audits, API integrations, and ongoing maintenance. Client-facing communication, Slack channels, or project management tools — I adapt to your workflow.

I reply to all new enquiries within 5 hours during my working day, and to existing-client messages within 2 hours. I work primarily in IST (UTC+5:30) with significant overlap into UK/EU business hours (GMT/CET) and reasonable coverage into AEST for Australian clients — so most UK, European, Australian and US East Coast clients get same-day replies without scheduling around a significant timezone gap. For genuine WordPress emergencies (hacked sites, fatal errors, WooCommerce checkout down), I prioritise these over all other work and aim for a first response within 1–2 hours regardless of timezone.