14+ years building on WordPress / Replies in under 5 hours
WordPress development · care · rescue

Hire a freelance WordPress developer who builds fast sites that turn visitors into leads.

I'm Ajay — a freelance WordPress developer with 14+ years of hands-on experience. I build custom themes, WooCommerce stores, and performance-optimized sites — and handle Core Web Vitals, security, and migrations for businesses and agencies across the US, UK, Europe, and Australia.

Ajay Khandal — freelance WordPress developer
14+ yrs
on WordPress
< 5 hrs
avg. reply time
4 regions
US · UK · EU · AU
Quick answer

I plan, build and maintain WordPress websites — from custom theme code and WooCommerce to performance, security and emergency fixes — so your site stays fast, safe and easy to grow.

Fixed quotes, no surprise invoices
Direct line to me — not an account manager
Code you own, documented and clean
Message me on WhatsApp →
Why clients hire me

What does a WordPress developer do?

Trusted across the stack
WordPressWooCommerceElementorACFPHPCloudflare
What I do

Full-stack WordPress services

All services →
📐 Design to WordPress Figma, Adobe XD, Sketch or PSD converted to a pixel-accurate, editable WordPress theme — matching spacing, type, interactions and responsive breakpoints exactly. Design to WP 🧩 Plugin development Custom WordPress plugins for functionality no off-the-shelf plugin covers — custom post types, admin tools, REST API endpoints and third-party connections, built to coding standards. Plugin dev 🎨 Theme customization Brand colours, fonts, layout adjustments, new custom sections and conflict cleanup applied to your existing theme — via child theme so updates never wipe your changes. Theme custom 🛠️ WordPress website development Custom-built WordPress sites — from a brief or a design file — with clean code, fast load times, proper CMS editing and no page-builder lock-in. Custom dev Speed optimization Core Web Vitals audit, caching, image optimisation, database tuning and plugin bloat removal — Lighthouse 90+ on a fixed-price basis. Performance 🎨 Custom theme development Pixel-accurate, hand-coded WordPress themes — full-site editing, Gutenberg blocks and ACF custom fields — built without page-builder bloat. Themes & blocks 🛒 WooCommerce development Conversion-focused WooCommerce stores: checkout, Stripe and PayPal payments, subscriptions, shipping APIs and custom product types — built on a fast, reliable theme. eCommerce 🛡️ Care & maintenance Core, plugin and theme updates, weekly off-site backups, Wordfence security hardening, 24/7 uptime monitoring and a monthly report — so you never have a 3am crisis. Monthly plans
How we work together

A calm, predictable process — no jargon, no surprises

01

Discovery

A quick call or message to understand goals, scope and constraints — then a clear written plan.

02

Fixed quote

You get a transparent, itemized quote and timeline. No hourly surprises, no scope creep.

03

Build & review

I build in stages on a staging site with regular check-ins so you always know where things stand.

04

Launch & care

Careful launch, documentation handover and optional ongoing maintenance to keep it healthy.

Abstract graphic of bars compressing then spreading apart, suggesting faster page loading
Featured result

How a UK fashion store cut mobile load time by 77%

A plugin-heavy WooCommerce store was losing mobile shoppers before checkout ever finished rendering. A three-week performance rebuild — no redesign, no template changes — brought Core Web Vitals into the green.

-77%
load time
94
Lighthouse
Read the full case study →
In their words

What clients say

★★★★★

“Fantastic Developer. Very knowledgeable. Very patient. Works extremely hard. Very good English Skills. Good communication skills. Takes the time to understand the project scope and the minor details in your project. I am very impressed.”

SB
Silvia B
Local Guide, Google Reviews
★★★★★

“Great developers! All the team are professionally, it's a pleasure work with them :). I, sincerely, recommend it.”

LB
Laura Ballart
Local Guide, Google Reviews
★★★★★

“Worked with them in several projects. They are always good and responsive. More projects will be coming.”

AD
Anatano dev
Client, Google Reviews
Answers

Frequently asked questions

It depends on scope, but most projects fall between a focused fixed-scope build and a larger custom site. After a short discovery chat I send a transparent, itemized fixed quote — so you know the full cost before any work begins.

I reply to new enquiries and existing clients in under 5 hours on average during the work week. For emergencies and rescue work, I prioritize getting you back online the same day where possible.

I work with clients in the United States, United Kingdom, across Europe, and Australia — all remotely. Project calls are scheduled around your timezone, whether that's EST, GMT, CET, or AEST.

Completely. You own all code, content and accounts. I write clean, documented, standards-compliant WordPress code and hand over full access at launch — no lock-in.

Yes. I offer monthly care plans covering updates, backups, security monitoring, uptime checks and a set amount of small-change time each month.

Core services: custom WordPress theme development (Gutenberg-block-first, PHP 8.5-compatible), WooCommerce store builds and full store migrations, Core Web Vitals performance optimization, zero-downtime host migrations, security hardening with Wordfence, and monthly care plans covering updates, backups, and uptime monitoring. I work directly with business owners, agencies, and WooCommerce store operators — no subcontracting.

Got a WordPress project or problem? Let's talk.

Tell me what you need. You'll get an honest assessment and a clear quote — usually within 5 hours.