Hire a freelance WordPress developer who builds fast sites that turn visitors into leads.
I'm Ajay — a freelance WordPress developer with 14+ years of hands-on experience. I build custom themes, WooCommerce stores, and performance-optimized sites — and handle Core Web Vitals, security, and migrations for businesses and agencies across the US, UK, Europe, and Australia.
I plan, build and maintain WordPress websites — from custom theme code and WooCommerce to performance, security and emergency fixes — so your site stays fast, safe and easy to grow.
What does a WordPress developer do?
Full-stack WordPress services
A calm, predictable process — no jargon, no surprises
Discovery
A quick call or message to understand goals, scope and constraints — then a clear written plan.
Fixed quote
You get a transparent, itemized quote and timeline. No hourly surprises, no scope creep.
Build & review
I build in stages on a staging site with regular check-ins so you always know where things stand.
Launch & care
Careful launch, documentation handover and optional ongoing maintenance to keep it healthy.

How a UK fashion store cut mobile load time by 77%
A plugin-heavy WooCommerce store was losing mobile shoppers before checkout ever finished rendering. A three-week performance rebuild — no redesign, no template changes — brought Core Web Vitals into the green.
Serving clients across four regions
What clients say
“Fantastic Developer. Very knowledgeable. Very patient. Works extremely hard. Very good English Skills. Good communication skills. Takes the time to understand the project scope and the minor details in your project. I am very impressed.”
“Great developers! All the team are professionally, it's a pleasure work with them :). I, sincerely, recommend it.”
“Worked with them in several projects. They are always good and responsive. More projects will be coming.”
Frequently asked questions
It depends on scope, but most projects fall between a focused fixed-scope build and a larger custom site. After a short discovery chat I send a transparent, itemized fixed quote — so you know the full cost before any work begins.
I reply to new enquiries and existing clients in under 5 hours on average during the work week. For emergencies and rescue work, I prioritize getting you back online the same day where possible.
I work with clients in the United States, United Kingdom, across Europe, and Australia — all remotely. Project calls are scheduled around your timezone, whether that's EST, GMT, CET, or AEST.
Completely. You own all code, content and accounts. I write clean, documented, standards-compliant WordPress code and hand over full access at launch — no lock-in.
Yes. I offer monthly care plans covering updates, backups, security monitoring, uptime checks and a set amount of small-change time each month.
Core services: custom WordPress theme development (Gutenberg-block-first, PHP 8.5-compatible), WooCommerce store builds and full store migrations, Core Web Vitals performance optimization, zero-downtime host migrations, security hardening with Wordfence, and monthly care plans covering updates, backups, and uptime monitoring. I work directly with business owners, agencies, and WooCommerce store operators — no subcontracting.
Got a WordPress project or problem? Let's talk.
Tell me what you need. You'll get an honest assessment and a clear quote — usually within 5 hours.