14+ years building on WordPress / Replies in under 5 hours
WordPress development, care and rescue

Hire a WordPress Developer Who Builds Sites That Load Fast and Sell

I’m Ajay Khandal, a freelance WordPress expert and developer with 14+ years of experience. I work remotely with businesses, agencies and store owners worldwide from custom themes and WooCommerce stores to speed fixes, migrations and ongoing maintenance.

Ajay Khandal — freelance WordPress developer
14+ yrs
on WordPress
< 5 hrs
avg. reply time
4 regions
US · UK · EU · AU
Why clients hire me

What does a WordPress developer actually do?

Quick answer

I plan, build and maintain WordPress websites from custom theme code and WooCommerce to performance, security and emergency fixes so your site stays fast, safe and easy to grow.

✓Fixed quotes, no surprise invoices
✓Direct line to me, not an account manager
✓Code you own, documented and clean
Message me on WhatsApp →
WordPress consulting

Need a WordPress Consultant Before You Spend on a Rebuild?

In short

Beyond individual website builds, businesses also engage me as a WordPress consultant. This includes auditing an existing site, resolving issues left behind by a previous developer, and planning the technical approach before a redesign. As a remote WordPress developer working across US, UK, EU and AU business hours, I offer senior-level guidance without the cost of travel or agency overheads.

Trusted across the stack
WordPressWooCommerceElementorACFPHPCloudflare
What I do

WordPress Development Services for Every Stage of Your Site

All services →
🛠️ WordPress website development Custom WordPress development from your brief or design file. You get fast pages and simple editing for your team, without being locked into a heavy page builder. Custom dev 🎨 Theme customization Your brand colours, fonts and layout applied to the theme you already use. Every change lives in a child theme, so future updates never undo my work. Theme custom 🧩 Plugin development When no existing plugin does what you need, I build one. That can be custom post types, admin tools, REST API endpoints or a link to an outside service, all written to WordPress coding standards. Plugin dev 📐 Design to WordPress Send me a Figma, XD, Sketch or PSD file and I will turn it into a WordPress theme. It will match your design on every screen size and stay easy for you to edit. Design to WP ⚡ Speed optimization A full Core Web Vitals audit, then the actual fixes. That covers caching, image compression, database cleanup and removing plugins you don't need. It's a fixed price, with a Lighthouse score of 90+ as the target. Performance 🎨 Custom theme development Hand coded themes built with Gutenberg blocks, full site editing and ACF fields. They're lighter than page builder themes and far easier to maintain over the years. Themes & blocks 🛒 WooCommerce development Online stores set up to sell. I handle checkout improvements, Stripe and PayPal, subscriptions, shipping integrations and custom product types, all on a fast theme. eCommerce 🛡️ Care and maintenance Updates, weekly off-site backups, Wordfence hardening, round the clock uptime monitoring and a short monthly report. Small problems get caught before they turn into late-night emergencies. Monthly plans
How we work together

How a Project Runs From First Message to Launch

01

Discovery

We start with a short call or a few messages about what you want to achieve. Then I send a written plan you can read at your own pace.

02

Fixed quote

You receive an itemised price and a realistic timeline. The number you approve is the number you pay unless you decide to add something new.

03

Build and review

I work on a private staging copy of your site and share progress as I go. You can check in whenever you like and see exactly where things are.

04

Launch and care

I handle the launch carefully and give you notes on how everything works. If you want, I can keep looking after the site every month.

Abstract graphic of bars compressing then spreading apart, suggesting faster page loading
Featured result

How a UK Fashion Store Cut Mobile Load Time by 77%

This WooCommerce store had so many plugins that mobile shoppers were leaving before the checkout page finished loading. Over three weeks I rebuilt the performance side without touching the design. By the end, every Core Web Vitals score was green.

-77%
load time
94
Lighthouse
Read the full case study →
From the blog

Practical WordPress Guides From Real Projects

All posts →
In their words

What Clients Say After Working With Me

★★★★★

“Fantastic Developer. Very knowledgeable. Very patient. Works extremely hard. Very good English Skills. Good communication skills. Takes the time to understand the project scope and the minor details in your project. I am very impressed.”

SB
Silvia B
Local Guide, Google Reviews
★★★★★

“Great developers! All the team are professionally, it's a pleasure work with them :). I, sincerely, recommend it.”

LB
Laura Ballart
Local Guide, Google Reviews
★★★★★

“Worked with them in several projects. They are always good and responsive. More projects will be coming.”

AD
Anatano dev
Client, Google Reviews
Answers

Questions Clients Often Ask Before Hiring Me

Most of my projects fall between $900 and $4,500, and larger builds can go higher. The pricing page shows the details. After a short chat about your needs, I send one fixed, itemised quote. There's no hourly meter running in the background.

Many clients in the US, UK and Europe hire a WordPress expert in India because they get strong technical skills at a fairer price. The usual worry is communication. I reply within a few hours, write in clear English, and schedule calls in your time zone. For many clients it ends up easier than working with a local agency.

On weekdays I reply to new enquiries and existing clients in under 5 hours on average. If your site is down, I treat it as urgent and aim to have it back online the same day.

I work remotely with clients in the United States, the United Kingdom, across Europe and in Australia. Calls are booked around your working day, whether you are on EST, GMT, CET or AEST.

Yes, completely. The code, content, hosting and accounts are all yours. At launch I hand over full access along with notes on how everything fits together, so you are never tied to me.

Yes. My monthly care plans include updates, backups, security monitoring and uptime checks. Each plan also comes with a set amount of time every month for small changes.

The main ones are custom theme development, WooCommerce builds and migrations, speed optimization for Core Web Vitals, moving sites between hosts without downtime, security hardening, and monthly care plans. I do every job myself and never pass work to subcontractors.

Both, and the difference is worth knowing. A developer writes the code. A WordPress expert knows how to use the platform to fix a business problem. Most clients don't just want a website built. They want pages that load faster, more enquiries or a store that sells better. The best WordPress experts I know think about the business first and the code second, and that's how I approach every project.

It depends on the project. An agency makes sense when you need a large team working at once. For most business sites and stores, a freelancer WordPress developer is quicker to reach, costs less and knows your site inside out, because there is no handover between staff. Everything happens by email, WhatsApp or video call, so being remote never slows the work down.

Got a WordPress Project or Problem? Let's Talk.

Tell me what's going on with your site. You'll get an honest opinion and a clear quote, usually within 5 hours.