How to Integrate Mailchimp in WordPress with Different Types of Contact Forms

WordPress by Aj Khandal
Guide to integrating Mailchimp in WordPress using WPForms, Contact Form 7, and Ninja Forms for email marketing

Mailchimp is one of the most popular email marketing platforms that allows businesses to build and manage email lists, send newsletters, and run targeted campaigns. Integrating Mailchimp into your WordPress website is an excellent way to automate email marketing efforts. In this blog, we’ll guide you on how to integrate Mailchimp with WordPress using different types of contact forms.

Why Integrate Mailchimp with WordPress?

Email marketing remains one of the most effective ways to engage with your audience. By integrating Mailchimp with WordPress, you can:

  • Automatically collect contact details from visitors.
  • Build your email list effortlessly.
  • Personalize email campaigns for your target audience.
  • Improve lead generation through customized forms.

Now, let’s dive into how you can set up Mailchimp with various types of contact forms in WordPress.

Prerequisites for Mailchimp Integration

Before you begin the integration process, ensure you have the following:

  1. A Mailchimp account.
  2. A WordPress website.
  3. A contact form plugin that supports Mailchimp integration.

Let’s now go through some of the best options for integrating Mailchimp with different types of contact forms.

1. Integrate Mailchimp with WPForms

WPForms is one of the easiest and most beginner-friendly WordPress form plugins. It allows seamless Mailchimp integration with just a few clicks.

Steps to Integrate Mailchimp with WPForms:

  1. Install and activate WPForms: Go to your WordPress dashboard, navigate to Plugins > Add New, search for WPForms, and install it.
  2. Install the Mailchimp Addon: Go to WPForms > Addons and find the Mailchimp addon. Click “Install Addon.”
  3. Connect Mailchimp Account: In WPForms settings, you’ll be prompted to connect your Mailchimp account by entering your Mailchimp API key.
  4. Create a new form: Go to WPForms > Add New and select a form template. Customize the form fields.
  5. Integrate with Mailchimp: In the form editor, go to Marketing > Mailchimp. Select your email list and map form fields to Mailchimp audience fields.

WPForms also allows conditional logic, making it easy to trigger specific campaigns based on user actions.

2. Integrate Mailchimp with Contact Form 7

Contact Form 7 is a free and widely used contact form plugin that can be easily integrated with Mailchimp using an additional plugin.

Steps to Integrate Mailchimp with Contact Form 7:

  1. Install Contact Form 7: Go to Plugins > Add New and install the Contact Form 7 plugin.
  2. Install the Mailchimp for Contact Form 7 Plugin: Search for the “Mailchimp for Contact Form 7” plugin and install it.
  3. Connect Mailchimp Account: Go to Contact > Mailchimp, enter your Mailchimp API key, and select the Mailchimp list you want to use.
  4. Configure Contact Form 7: Edit your existing contact form or create a new one. Scroll down to the “Mailchimp” tab and map the fields from Contact Form 7 to your Mailchimp list.

This method is ideal for users looking for a free solution.

3. Integrate Mailchimp with Ninja Forms

Ninja Forms is a powerful drag-and-drop form builder for WordPress. The Mailchimp integration addon enables you to sync all your forms with your Mailchimp lists.

Steps to Integrate Mailchimp with Ninja Forms:

  1. Install Ninja Forms: Go to Plugins > Add New and install Ninja Forms.
  2. Install the Mailchimp Addon: Navigate to Ninja Forms > Addons and find the Mailchimp integration addon.
  3. Connect Mailchimp: Go to Ninja Forms settings and add your Mailchimp API key.
  4. Create a New Form: Build a new form by going to Ninja Forms > Add New. Customize the form fields.
  5. Integrate with Mailchimp: While editing the form, choose “Actions” and click “Mailchimp.” Select the list and map form fields.

Ninja Forms offers extensive flexibility and customization, perfect for advanced users.

4. Integrate Mailchimp with Gravity Forms

Gravity Forms is another premium form builder plugin that provides an easy way to integrate Mailchimp into your WordPress forms.

Steps to Integrate Mailchimp with Gravity Forms:

  1. Install Gravity Forms: Go to Plugins > Add New and install the Gravity Forms plugin.
  2. Install Mailchimp Addon: Navigate to Forms > Addons and find the Mailchimp addon.
  3. Connect Mailchimp: Enter your Mailchimp API key to link your account.
  4. Create a New Form: Build a form by going to Forms > Add New. Add necessary fields.
  5. Add Mailchimp Integration: Under form settings, navigate to “Mailchimp” and select the audience list. Map your form fields accordingly.

Gravity Forms is excellent for more complex form requirements, including conditional logic and multi-step forms.

5. Integrate Mailchimp with Elementor Forms

Elementor is one of the most popular page builders, and its form widget can also integrate with Mailchimp.

Steps to Integrate Mailchimp with Elementor Forms:

  1. Install Elementor Pro: Ensure you have the Pro version of Elementor as the form widget is a part of the premium features.
  2. Set Up the Mailchimp API Key: In Elementor settings, navigate to Integrations > Mailchimp and enter your Mailchimp API key.
  3. Create a Form in Elementor: Use the Elementor form widget to create a new form on your WordPress page.
  4. Connect Mailchimp: In the form settings, go to “Actions After Submit” and select “Mailchimp.” Choose your audience list and map the fields.

Elementor’s integration with Mailchimp allows for visually appealing forms directly embedded into your website pages.

Best Practices for Mailchimp Integration in WordPress

  • Use double opt-in: To avoid spam and ensure compliance with email marketing regulations, enable double opt-in in Mailchimp.
  • Customize confirmation messages: Create personalized confirmation messages for subscribers.
  • Leverage automation: Set up automated welcome emails and drip campaigns through Mailchimp.
  • Test your forms: Always test your forms after integration to ensure they’re working properly and that the data is syncing with Mailchimp.

Conclusion

Integrating Mailchimp with WordPress using different types of contact forms is a powerful way to grow your email list and improve your marketing efforts. Whether you use WPForms, Contact Form 7, Ninja Forms, Gravity Forms, or Elementor Forms, the process is straightforward, and each plugin offers unique features. Choose the one that fits your needs best, and start building your email audience today.

By following the steps above, you’ll be able to seamlessly integrate Mailchimp into your WordPress site, enhance your email marketing efforts, and boost engagement with your audience.

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